From Pinconning, Michigan · going nationwide

Cheese worth gathering for.

Boards built around Williams Cheese — milds, sharps, and the Original Horseradish — from Bill's hometown of Pinconning, Michigan. A hometown cheese, on its way to the whole country.

Bill and Louie's Cheese Adventure sign featuring Williams Cheese, award medals, and tubs of cheese

Products

What's on the board

Cheese from mild to sharp, and a dip we make in-house. Both packed fresh, both made to disappear first.

Williams Cheese cheddar wedge with award seal
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The Cheese Board

Boards built around Williams Cheese from Pinconning — milds, sharps, and a little something orange. Assembled fresh, packed for travel, ready for the table, the office, or the backseat of a car.

  • Mild to sharp — a board for every palate
  • Bill's hometown — Pinconning, Michigan
  • World Championship Cheese Contest medalist
Two tubs of Williams Cheese Original Horseradish
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Original Horseradish

Made with fresh horseradish, and the product customers ask for by name. World Champion — Gold Medalist. Comes on the board, or on its own.

  • Tangy with a clean finish
  • The reason most boards run out of crackers first

About us

The two of them

Bill was born in Pinconning, Michigan — in the middle of the state's dairy country, where a good cheddar isn't a special occasion, it's Tuesday. Louie is the one who says no cheese should stay local. Together, Bill and Louie's Cheese Adventure is taking Pinconning's best mild-to-sharp cheeses and their Original Horseradish from hometown markets to the whole country — boards, events, and customers everywhere in between.

Events

Save the date

Fall Fun Festival — October 3rd, 2026, 8:30AM–2:30PM at the Midlothian Civic Center, 224 S. 11th St., Midlothian, TX. And we're not stopping there: Bill and Louie's is taking Pinconning's cheese nationwide — boards, events, and dip, from hometown markets to the whole country. Private events too — tell us what you're putting together and where.

Check availability
Upcoming Events: Fall Fun Festival in Midlothian — Midlothian Civic Center, 224 S. 11th St., Midlothian TX 76065, October 3rd 2026, 8:30 AM to 2:30 PM

Contact

Say hello

Orders, events, wholesale, or just a strong cheese opinion — we answer our own phone and our own inbox.

Phone (555) 012-3456
Next up Fall Fun Festival · Oct 3, 2026 · Midlothian, TX
Where Pinconning, MI · taking it nationwide